CREATING EVERGREEN CHILDRENS BRANDS FOR GENERATIONS
Founder Joe Morrison (left) with original partner John Weems (right).
John Weems and Joe Morrison with the cast of “Masters Of The Universe”.
MEG is an El Segundo, California based creator and owner of children’s Intellectual Properties. MEG’s Brands have been actively sold in the world wide Toy, Entertainment and Licensing marketplace since 1991. The company was originally founded as Morrison Entertainment Group by former Mattel Executive VP of Marketing, Joe Morrison.
MEG’s collectable brands Monster In My Pocket, Stink Blasters, Power Buggz, Dudes, Puppy In My Pocket, Kitty In My Pocket, Jungle In My Pocket and Scent Stars have sold well over a billion figures and play sets worldwide. In addition, these brands have been developed as entertainment properties, broadcast on ABC, Cartoon Network, Boomerang, Amazon Prime, YouTube and Toon Goggles.
About Joe Morrison
Prior to joining Mattel in 1978, Joe Morrison had a successful and distinguished career in the marketing and advertising of consumer brands (Gleem Toothpaste, Sure Deodorant, Calgon Bath Products, Gallo Wines and others) At Mattel, he initially directed marketing for boys toys, revitalizing the Hot Wheels Brand by introducing a number of unique playsets and targeting parents with new advertising. He then oversaw the development, introduction and marketing of the He-Man and the Masters of the Universe toy line.
Based on the phenomenal worldwide success of this brand, Morrison started Mattel’s Entertainment Division which significantly expanded Mattel’s Licensing business. Under his direction, the groundbreaking syndicated “He-Man and the Masters of the Universe “ animated TV series was launched, with 190 episodes ultimately produced. Other successful animated TV series followed such as “Shera and The Princesses of Power,” “Bravestar,” “Poochie,” “Captain Power and the Soldiers of The Future” and others. Morrison’s group was also instrumental in the development and worldwide distribution of the 1987 Canon Films live action He-Man movie, starring Dolph Lundgren, Frank Langella, Meg Foster and Courtney Cox, as well as Masters of the Universe traveling arena shows.