MEG is an El Segundo, California based creator and owner of children’s Intellectual Properties. MEG’s Brands have been actively sold in the world wide Toy, Entertainment and Licensing marketplace since 1991. The company was originally founded as Morrison Entertainment Group by former Mattel Executive VP of Marketing, Joe Morrison.
MEG’s collectable brands Monster In My Pocket, Stink Blasters, Power Buggz, Dudes, Puppy In My Pocket, Kitty In My Pocket, Jungle In My Pocket and Scent Stars have sold well over a billion figures and play sets worldwide. In addition, these brands have been developed as entertainment properties, broadcast on ABC, Cartoon Network, Boomerang, Amazon Prime, YouTube and Toon Goggles.
About Joe Morrison
At Mattel, Morrison initially ran the Boy’s Division, revitalizing the Hot Wheels Brand, and oversaw the development and introduction of the He Man and Masters of the Universe product line. Based on the phenomenal success of this brand, Morrison started Mattel’s Entertainment and Licensing Division, which launched the groundbreaking syndicated “He Man and Masters of the Universe” animated TV series.
Other successful TV series followed such as “Shera and The Princesses of Power,” “Bravestar,” “Poochie,” “Captain Power and the Soldiers of The Future” and others. Morrison’s group also guided The Masters of the Universe arena shows and the 1987 live action movie, starring Dolf Lundgren, Frank Langella, Meg Foster and Courtney Cox.